Serge the Concierge

Japan wraps its Snacks in Manga and Anime characters

February 09, 2007 by serge the concierge

I prefer not taking along my 8 year old when going food shopping. Like any kid, he makes it hard to stick to the list.
After reading Japanese Packaging Design#2: Snack Characters on my favorite Tokyo source PingMag, I am glad that US snacks are not wrapped in packages graced by Anime, Manga and other popular characters. It would make it even harder.

I have to recognize that a lot of the packaging featured by PingMag is should I say 'cute' except for the politically incorrect Pandas drinking Beer while snacking.

I especially like the 'Shadowhand Character' gracing the pack of potato rings (salty according to 'PingMag'). I borrowed it as an illustration for this story.

Read the whole piece and show it to your kids. They will be delighted.

Other 'Lost in Translation' stories: 10 best places in Tokyo for Handmade Pottery plus Seafood Ice Cream and other Strange Brews and Any takers for the Parasite Museum last

Posted on February 09, 2007 in Consumer Products, Food and Drink, Serge the Concierge, Travel, Weblogs | Permalink | Comments (0)

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