Every week seems to bring its own 'celebration', many of them are pure marketing.
In France, L'heure de l'Aperitif (Cocktail Hour) is as much a social occasion as anything else.
The 4th French Cocktail Hour USA builds on that tradition and matches it with some wine, spirits and food marketing.
The official date is June 7th.
If you want to emulate Southern France, have a Pastis, an Annisette or a Muscat with some amuse-bouche.
During the warm weather months, a nice chilled Rose wine (not to confuse with blush) could be perfect.
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