Over the years I have established connections with quite a few good men and women from the windy city, Chicago.
Amongst them are the talented team of Jackie Huba and Ben McConnell. They bring enlightenment to marketing.
I wanted to congratulate them on their new book 'Citizen Marketers, When People are the Message'.
Has 'Power to the People' (John Lennon) already being used for a commercial or how long before it does?
To illustrate their point, Ben suggested Competing against the Best, a story Jackie wrote about two restaurants in California Wine Country. One is the rock star, The French Laundry (Napa). The other is the challenger, Cyrus located in Healdsburg (Sonoma).
Cyrus stands the comparison by using great ingredients and offering great service. They menu is more flexible than Thomas Keller is.
They dazzle you by rolling a caviar and champagne cart to your table. It definitely adds some sparks to your evening.
Using a portable phone to let the Chef (and the customers) know that a VIP table has arrived from the dining room floor ads a theatrical touch to the experience. Cyrus recently was awarded two stars by the Michelin guide (Dinner: up to $300 per person).
In The Epicure in Winter, Carolyne Zinko of the San Francisco Chronicle tells us how a winter package called the Epicurean Indulgence offered at the Healdsburg Inn on the Plaza puts puts dinner at Cyrus within your reach.