During the mid- to late-1920s cinema flourished in the Soviet Union. A relatively new art form, film matched the revolutionary ethos of an emerging generation of artists for whom fine art was deemed bourgeois. The advantages of using film as a propaganda tool for the largely illiterate masses were not lost on the government, who supported the burgeoning film industry. A state-controlled organisation, Sovkino, managed the distribution of foreign films, including those from the US which were very popular; profits were used to subsidise domestic film production. These Soviet films soon gained an international reputation through feature-length masterworks such as Battleship Potemkin. 

 

 

To accompany the exhibition GRAD will host screenings to showcase the innovative techniques employed by the poster artists and film-makers of this era. Excerpts of seminal films, among them October, The End of St Petersburg or Storm Over Asia, will highlight the symbiotic relationship between the pioneering vision of directors such as Sergei Eisenstein and Vsevolod Pudovkin and the output of the poster artists engaged to promote them. Techniques such as cinematic montage, repetition, asymmetric viewpoints and dramatic foreshortenings were used in the creation of both the films and the posters, leading to the appearance of a distinctive and highly influential body of design. Mass produced during the 1920s, the posters were made for one use only and few originals survive. The exhibition at GRAD is a rare opportunity to see these seminal works, many of which have not been exhibited in the UK before."