I did not mean to pack a punch with my headline.
A Spanish company which has been offering herbal teas for half a century decided for the American market to showcase some of the health and medicinal attributes of tea.
Nothing new here as Chinese and others have known that for centuries.
What Helps does is put it front and center with 2 lines, one for adults and one for kids.
Their tag line is 'blame it on herbal teas'...
My first encounter with the Helps kind was at Spanish Pantry event in New York on April 12, 2011.