As Monday was Columbus Day here in the USA, I had extra time to read my paper, the salmon colored FT. It happened to include the Global Traveler section. I browsed through it after reading Fellow Frenchman Herve Humier's take on the evolution of the Ritz-Carlton brand.
When I got to the back cover, I was greeted by the 'Airline Food Minus the Airline Bit' AD from Air New Zealand which fell flat in my eyes because what it wanted to convey about the food sat in the bottom left corner 'text box' (fresh food, prepared on board…).
Instead the advertising had decided to showcase cheerleaders (the cabin crew with Maori prints as part of their outfits) instead of having the food centerstage.
My advice, keep the message, scrap the AD.
As for business travelers, I am sure you will Enjoy the Menu offered on flights from Europe if not other countries.
On a number of flights Special Menus for people with Health or Dietary Needs are offered.
Off the air, their Lounge in Los Angeles will not let you die from starvation thanks to a Replenishment Zone (pictured above). This gets the message through yet lacks finesse as it sounds like a Refueling station for the Space station.
I kinda like the food presentation.
(*Free registration is required to access the Global Traveler section)