Like cooking a good dish, any business or product has to have a main ingredient or two, the rest complements it.
Would you visit a store, try some new food or purchase a product because of its packaging, its marketing or because the store plays nice music or you were awed by the lightning?
You might pay a visit but if what's on offer does not live up to the decor, will you ever come back?
I keep thinking about one word a winemaker from Jura used to describe their offerings, Authentic as the Vin Jaune such as L'Etoile by Domaine de Montbourgeau (below).
So can you fake your cool factor or is there already enough phoniness around us we could drown in it.
Too many cooks, too many generals, too many ingredients and nothing stands out.
I like Peter Wasserman's business philosophy of 'we only sell what we like to drink'.
As Frank Zappa said 'You are what you is'.
Thinking out Loud for Monday Work Etiquette #92
Last Week: Flex Your Mind and Your Muscles, Get Inspired as I did at Storm King