Coming from France, some people might assume that I know anything that comes from this country.
Until today I had to pledge ignorance on at least one topic, the Wines of Jura.
They were a blank page for me so until I attended a tasting (April 27, 2009 in New York) showcasing 10 local producers.
I asked some of them to offer a few things that make the region stand out from the crowd.
Their simple and clear answer: authenticity.
These wines reflect their origin.
They are not manufactured.
This fits perfectly with the motto 'Rise up and stand for something' which greats you upon visiting Think Big Manifesto book site by Michael Port.
Offering a tired more of the same everything for everybody anything might sink your boat faster than you can spell recession.
Shouting from the mountain tops of Jura on Monday Work Etiquette # 87
Previously:
What gets you up in the morning? What keeps you up at night? Alan Webber's Rules of Thumb