It sounded like a must see with its star studded line up.
Despite the presence of Matt Mullenberg, Kevin Rose and others, Scalable Web Ventures did not scale in the same way that some movies cannot be saved by their cast.
It would have been a nice conversation for them to have in a coffee shop but why would anyone want to hear about servers, type, size and other cold bites except in a quick conversation with their engineer.
After a few minutes I moved promptly to more inspiring topics.
A quick thought on my Tuesday afternoon at South by Southwest.
Life is too short to be wasted.