It was launched in 2005 by two gringos, tech executives Michael Evans and David Garrett with guidance from local guy Pablo Gimenez.
They combine online wine club and information portal on all things Mendoza and an introduction to Argentinian wine in general.
If you are itching to invest in a winery they also act as brokers/ advisers.
The online wine club is well designed and offers many boutique wineries.
The notes on each wine could use a bit more details though.
Check their Insider Guide for a their pick of top wineries to visit (page 3) and favorite restaurants (page 4).
One of the eateries is La Bourgogne at Carlos Pulenta Winery, a classy place whose chef de cuisine is a Frenchman, Jean Paul Bondoux.
The wine harvest just took place this month in the southern hemisphere. In a little while we should know what the 2008 vintage achieved.
Other wine bits from gaucho land: Tango and Wine, 'Tamari' Reserva Malbec 2005