Founded by two friends, Sheryl Cohen and Anne Vollen, Green Zebra is a combination Savings Book and Guide to Green Living in San Francisco and the Bay Area.

Organized under various sections such us Get Organic, Get Moving, Get Home, Get Away, Get Healthy, the 2007 edition seems worth the $25 price tag.

On a practical note for those of us who do not live in the Bay Area and rarely have a chance to spend time there The 20 Simple Action Steps should be looked at.

Let me also mention Cool Our Planet a non-profit whose aim to a create a grassroots movement on environmental issues through musicians broadcasting the message.
I had the pleasure to meet one of its founder Mark Josephson and his wife Debra while in Austin for South by Southwest.

It seems that Green is going Mainstream these days. My local A&P Supermarket now invites its customers with signs posted at each register to reduce their carbon footprint as I noticed last night.

I found out about Green Zebra on Springwise

In the same line: Silverjet aims to be the first Carbon Neutral transatlantic airline