Some people like their single status or just do not feel like being washed up by the Valentine's Day Waves.
Altoids decided to look at what they call the dark side of Valentine's day with 3 temporary 'Curious and Original Chocolate Shoppes'.
Here is how they present the concept: "Sick of all the Valentine's Day hype? Unattached and glad about it? In the week leading up to Valentine's Day, Altoids invites the lovesick, lovelorn and Cupid-wary to a sanctuary from all the romantic overtures."
Amongst the activities suggested are these two:
-Share your most miserable breakup story for a chance to win a free
year's supply of Altoids.
-Pass the time on Valentine's Day with a free quirky subversive Love Stinks "do-it-yourself" cross stitch kit (limited quantities)
I don't know if their 'Love Stinks' refers to the J Geils Band song and album of the same name (pictured here).
To stay in the musical department, This is not a Love song' by Public Image has its place here as well.
The three temporary Altoids stores are opened daily until February 14, from 12:00 noon to 10:00 pm.
They are located in:
- New York: 350 Bleecker Street, corner of W. 10th Street
- Chicago: 912 W. Armitage Ave, Lincoln Park
- Miami: 2982 Grand Avenue, Coconut Grove
This one was for the contrarians.
I first read about the Altoids stores on Springwise.