I was lucky enough to receive an advance copy of 'Mavericks at Work' by William Taylor and Polly LaBarre a while back.
No business as usual here, rather than dwell on failing models, the pair showcase companies as varied as Potbelly Sandwich Works, boardgame maker Cranium and science leaning NineSigma who matches companies with innovators worlwide to name a few.
'Mavericks at Work' highlights how the 'open source' model of sharing ideas and information is critical. Standing for something, having a clear identity as a company and in your products is another thing.
In his Financial Times review (registration required), Stefan Stern reminded us that 'Stars do not
work for Idiots'.
My only regret about the book is the fact that it does not feature companies outside the US.
I hope to meet some of the people showcased in 'Mavericks at Work' and discuss their ideas tonight in New York City when I attend the book launch party.