While visiting our local health or food stores we can see fruit drinks and smoothies companies proliferating. Is it one more illustration of what Barry Schwartz calls The Paradox of Choice or just shows creativity in that area, I will let you decide.
A definitely creative and whimsical one is Innocent Drinks based in the UK. Their products are not available in the US it seems but besides the UK, you can find them in Ireland, France, Denmark and the Netherlands.
What caught my eye was not so much their drinks themselves than the humour, humanity and real personality that shows through their site including their delivery vans.
Innocence as in childhood.