Reynolds Plastic Wrap with EZ Slide Cutter, a consumer product I love

Reynolds Plastic Wrap with EZ Slide Cutter, a consumer product I love

by Serge Lescouarnec

No I am not feverish today, I do happen to love this new (to me) plastic wrap with EZ Slide Cutter from Reynolds. Reynolds
It cuts the right size and neatly. No more struggle with the plastic or bloody fingers because of the blade. Just showing how even simple things can improve your daily life.
In case you wondered, Reynolds did not pay me to praise this product.
Read their page for a video and a how to on EZ Slide.

42 comments

  • Today, 11/30/2007, I called ALCOA Consumer Products at 800-433-2244 about their discontinuing their Reynolds Plastic Wrap with EZ Slide Cutter several months ago. I was told that this was done as a result of negative consumer feedback on the EZ Slide Cutter. I found this to be unbelievable, since to me, this cutter was a wonderful innovation that made using the wrap much much easier. So I’m posting this to try to find out if anyone knows the REAL reason this was discontinued, be it for cost, patent infringement, or some other reason that actually makes sense

  • This past week (early December) I went to four different stores looking for the EZ slide cutter plastic wrap! I decided to look on the web to order some. Lo and behold, I found this site that said the product was discontinued. Why?!!!!!!!!!! I am grateful to be alerted, although saddened with the news.

  • I have been looking all over for the reynolds plastic wrap with cutter. That was the greatest discovery I have ever made in all my years of cooking. Why on earth would you discontinue such a wonderful product? I have thrown away so much plastic wrap because I could not untangle the mess…so would be money ahead even if it did cost more! Please please bring this back to the consumer!!!

  • PLEASE!! bring back the EZ cut slider. I don’t like the smaller packages without the slider! I find it very difficult to use. It’s now the same as all the other plastic wraps.

  • I couldn’t believe it when I went to look for the Reynold’s Plastic Wrap with the sliding cutter! I wanted to buy several for my friends in the UK, who all loved the product. It was nowhere to be seen!! Completely disappeared from the shelves in the food stores. WHY ??? Please bring it back!!!

  • I could not believe it when I read the comments on this site and found that the EZ Slide Cutter has been discontinued. I thought that the stores were simply out and not able to keep up with the demand of such a great product. So in desperation I bought the seal tight plastic wrap and upon opening it I remembered why I was so thrilled with the EZ Slide Cutter. The sharp metal cutting edge is so dangerous and has to be handled so carefully, and I had a very hard time getting the plastic separated from itself so that I could unroll and use it. Please make my life easier again and bring back the EZ Slide Cutter. Thank you.

  • i called reynolds 800 line and could not believe the string of b/s fed me re slide cutter alleged complaints.. it is obviously a cost cutting item.. nothing else. any other “reason” diminishes the name of the company. i salvaged my old container and the new roll fits in just fine. a little scotch tape will keep it servivable for a time. by then reynolds may wise-up and restore the slide cutter.

  • Oh No ! I love my EZ Slide! PLEASE, PLEASE bring it back!!! I’m so glad I saved the last box, and glad to hear the regular roll will fit into it. So, I’ll be okay as long as I can make the old box last.
    But, please, Reynolds, BRING IT BACK!

  • I just can believe it, I love Reynolds plastic wrap with EZ slide cutter. Why have they discontinued it. Please I have been on the web two days already trying to get them. Please let me know where I can find them.
    Lily

  • I finally remembered to go to the web about the disappearance of the Reynolds Plastic Wrap with the EZ Slide and I found this web site! It must be because of the cost but I’m going to call Alcoa tomorrow and let them know how much I love the product!! Hopefully, the more people that say they love it, the better the chance that it will come back!

  • I too would like to add to the other disappointed clients. My Dad is 89 and found this first and we love it. Please accept this positive consumer feed back. We want the EZ slide cutter back.

  • I too LOVE the EZ Slide product and was very dissappointed when I couldnt find it in any stores. I went online and found that I could buy it at Buythecase.com Look there if you still want it, before they are all gone. 🙂

  • I thought I was the only person who loved Reynolds EZ Slide Plastic Wrap. I, like the others on your website are very disappointed not to find it in the stores. I will not search any longer now that I know it was discontinue. I am very disappointed. It’s the best plastic wrap product to have hit the market and I can’t believe it is no longer available. I don’t get it.

  • I cannot believe that you discontinued this very useful product. Until you bring back the EZ Slide plastic wrap, I am boycotting all other Reynolds products! Will the rest of you join me in this boycott?

  • I was going crazy trying to find more
    ez slide cutters. Went to stores all
    Spokane trying to find more. Was finally told they were discontinued? What for. They work great. Cut straight and true. Eazyest plastic wrap product to use I have ever seen.
    I have two cutter boxes I saved. The refilles fit and I am able to use the
    ez slide cutter. But they woun’t last long. Please bring them back.
    R.P. Kohn

  • I sent the following to Contact Us at the Reynolds website…I am writing to let you know that I, along with hundreds of other consumers are extremely frustrated that you have chosen to discontinue the Plastic Wrap with EZ Slide Cutter. It works perfectly to prevent having to peel the plastic wrap off the counter after cutting it off the average plastic wrap box and consequently wasting it. Finally you make a product that keeps that from happening, a product that is nearly perfect in its category and then you discontinue it! Where is the logic in that? Instead of discontinuing it for lack of sales, why not promoting it better than you did. I never once saw an advertisement for this product, but just came upon it one day, purchased it and am finally near the end of the 100 square feet. I have actually found websites where threads go on and on complaining about this, to the point where people want to boycott your other products out of pure frustration. I know that my email will not bring back the product, but at least I can vent and let you know that you have made me and many others very disappointed.

  • I wish I had found this site sooner. I only have one slider box left and it is almost out of wrap. I’ll re-use it, but as others have said, it won’t last forever. Bring back the EZ slide!

  • I agree with all of the above. I wonder what possessed Reynolds to discontinue one of the best products ever! Please reconsider & bring it back.

  • A friend has Parkinson’s and I was so excited to tell her about the EZ slide boxes of wrap by Reynolds and then, to my great disappointment, find that the product is no longer available. She has such a terrible time with regular plastic wrap….as does the rest of the world! Bring it back, ple-e-e-ese!

  • I disagree with this entire thread. I love the colored wrap, but thought the EZ slide was a mess. It basically required 3 hands to operate. I was reusing my standard box and throwing away the EZ slide boxes as fast as I could. I was part of the negative feedback they got on this thing. I’m so happy they stopped this EZ slide foolishness

  • I too love the EZ Slide plastic wrap. Before this cutter box I tried to stay away from Plastic Wrap. I do wonder why you did not include the end tabs to keep roll in box. This was a problem with it coming out of the box. Please bring back ( with tab locks on end)

  • after searching every possible outlet this grandmother decided to check the computer…what no more ez slide plastic wrap…is reynolds crazy…that’s the best invention since the discovery of plastic….please brng it back to south carolina

  • I too loved the easy cut slider on Renyolds Wrap. I had stocked up on it a while ago and recently went to the store to buy more and discovered it had been discontinued. What a great invention for plastic wrap as it is such a pain to tear…now it is gone. I am sure that it may have cost more to produce but I will pay the difference for it…please bring it back!

  • I too, could no longer find the Reynolds Wrap with the EZ slide in my local stores.
    Just a few minutes ago, I replaced the empty EZ Slide box with another product that just fits. I am almost 80, and need a box that won’t cut my hands.
    Its a shame that they no longer sell the EZ Slide. Their loss…………

  • I love the cutter, makes the product a real winner. I used another brand, put in my old roller and now I still have it. I would pay the extra for the cutter without the fuss.

  • I too would like to buy some more EZ wrap, I bought some about 6 or so months ago and I would not have thrown the box away if I knew I would not be able to find it again. Please Reynolds, read this and bring it back, or at least let me know how to buy more. L:ke all the other posts I too would be more than willing to pay the extra for the slide.

  • I, too, loved the ez slide saran wrap! Why don’t you make a more substantial box and only sell the plastic wrap for that box! It would be a lot cheaper for you to produce and the ez slide lovers would have the product back!

  • We too stumbled upon the Reynolds Wrap EZ slide cutter and immediately fell in love. We have searched every store in every town we visit to find another.
    Meanwhile, we keep using the old one even though the box is falling apart.
    PLEASE bring the EZ slide back.
    Linda and Jay

  • I thought that the reason why I couldn’t find it anywhere was the fact that it was selling so fast. Yet, I keep looking for it week after week. Now, I know that it has been discontinued. Ugh! Saran Wrap – if you’re reading this . . .

  • I love the Reynolds Clear Plastic Wrap with EZ Glide Cutter. Everytime I go into a store, the first thing I do is look and see if the store carries this product. Thank goodness I did not throw out the box when it was empty. The refills fit and I keep using the EZ guide. I have threaten my family not to throw the box away when it is empty!! It is the best thing you every made!!! Why was it discontinued?

  • I can’t believe you would discontinue a product. Maybe this is an opportunity for someone to manufacture a holder that you can place any brand of plastic wrap in. I’d buy it!

  • Our original box with the “EZ Slide” is about worn out. So I bought a new box without the slide; thinking that I could simply transfer the slide to the new box. I was wrong, of course, because the new box is about one-eighth inch smaller and the slide does not fit. Did this idea come from the same people that invented “New Coke” and pale Ritz crackers?
    Please if you are not going tobring back the slide at least lenghten the new box.

  • Here’s the response I received from Reynold (You may want to write Karen):
    In a message dated 09/23/08 8:45:08 A.M. Eastern Daylight Time, contactus@reynoldskitchens.com writes:
    Dear John:
    Thank you for your inquiry regarding Reynolds® Plastic Wrap with EZ Slide™ Cutter. We are always happy to hear from our consumers.
    Unfortunately due to low consumer demand, the company has decided to discontinue this product and all inventory has been depleted. We regret that we cannot make this product available to you and apologize for any inconvenience this has caused.
    Please let us know if we can be of further assistance.
    Karen, Reynolds Consumer Response
    ContactUs@reynoldskitchens.com
    Ref # 894008

  • Not only am I disappointed in not finding the EZ slide cutters, but I’m having a horrible time finding the colors! I know many people use it for the holidays, but I want it for simple everyday use. K-mart used to have it, as did Walmart, but neither stores carry it now. Where can I find it, PREFERABLY with the EZ slide cutter?

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