He pushed the boundaries of what a painter is expected to do by appearing in chocolate commercial Je suis fou du Chocolat Lanvin with his famous moustache making a splash on the screen.
I guess for Salvador Dali it was part of being a provocateur.
He is currently celebrated with a retrospective called Dali at Centre Pompidou in Paris.
If you cannot visit Paris before exhibit closes on March 25, 2013, no worry.
(* Image above from Centre Pompidou Facebook Page)