Posters, mugs, signage, all these forms of advertising are part of memorabilia shared in Beer Here: Brewing New York's History exhibit opening May 25, 2012 at New York Historical Society.
The sign promoting Rheingold Extra Dry Lager shows how Rheingold lady stays cool while pit roasting chicken left a mark on me.
The show will run until September 2, 2012.
Exhibit pages inform us that Rheingold beer was brewed in Brooklyn from 1883 until 1976.
(* Image from New York Historical Society 'Beer Here' event pages)