Headspace On Scent as Design, Let your Nose Do the Thinking, Friday March 26, NY

A collaboration between Parsons and MoMA with IFF, Seed, and Coty invites us on March 26 with Headspace: On Scent as Design to let our nose do the thinking. 

What might happen on March 26 in the idea lab:

"Headspace is a one day event looking at the conception, impact, and potential applications of scent. This event gathers leading thinkers, designers, scientists, artists, established perfumers as well as "accidental perfumers" (a selection of architects, designers, and chefs invited to experiment with scent) to acknowledge scent as a new territory for design."

It was conceived the program notes by Paola Antonelli, senior curator in the Department of Architecture and Design at MoMA; Jamer Hunt, chair of Urban and Transdisciplinary Design at Parsons; and Laetitia Wolff, founder of futureflair. The three will also serve as moderators, together with Adam Bly, founder and CEO of Seed.

Want to get a clearer idea of what path might be explored, read more about the genesis of this project on the Parsons Transblog (Feb 10 Piece).

Here's a highlight:

"We understand our world through our senses. Our sense of smell, however, is both rarely utilized and hardly engaged by designers. Scent is an untapped medium that presents a remarkable opportunity for design, given that it is in part through scent that we more fully perceive space, fashion our identities, encode our memories, alert ourselves to danger, enliven our appetites, stimulate curiosity, and navigate our lived and natural environments."

Headspace: On Scent as Design takes place from 10 AM to 5:30 PM at the New School, Tishman Auditorium in New York.

Event is Free, Registration is Required.

Should I make the trek!

(*illustration from Transblog piece)