Before reading Present, Correct by Lucie Greene (FT, December 12) on 'why gift concierges are thriving', I knew even without going through the piece a couple of reasons why people hire concierges such as myself to deal with the holiday gifting or rather chasing the objects of desire.
Once an item has some buzz attached to it, it can take time and effort to locate it.
If this special item is for your beloved, she wants it and she wants it now.
Now you added stress and pressure to the list of troubles.
Can you justify dropping everything to do that?
Last week, I spent over an hour chasing a very popular item. I called 15 stores, e-mailed the company, add texting to that. I was about to give up when I finally fetched what I was looking for.
If the search is fruitless, you might have a hard time staying focused on work once you dropped the phone looking for the holy grail.
Many stores and companies after being caught with too many products on their shelves in 2008, have trimmed their inventory and brought back desire into the game.
After all don't we all want something more if it is hard to get or plays the part.
It does not work all the time though, especially in December.
My motto is the lady wants, the lady gets, whenever possible.
If you are suffering from gift shopping anxiety, I will do my best to come up with the right cure.
There is always the meditative quality of grandfather clocks as the one above via Gift of Time Clocks, timeless, beautiful.
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