Instead of parading logos around town and buying brands to affirm our place in the world or should I say our status, has time come to retire conspicuous consumption and wear our Invisible Badge asks Rob Walker in the current edition of Change This.
Rather than jump on the bandwagon, we can reaffirm our individuality and our identity in as many ways as we can imagine.
Let me just quote his conclusion:
It doesn’t matter who else can “see” who you are.
What matters is that you know.
So there’s the key.
And a good reason, perhaps, to ask yourself: What is YOUR invisible badge?
Rob Walker is the author of Buying In to be published this month.
You can find more of his musings on his Murketing journal.
Related: Consumed to Thrifty
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