Back in February of 2006, almost a lifetime ago in web time, I wrote a few lines Singing the Praise of the Reynolds Plastic Wrap with EZ Slide Cutter.
It did not generate much interest back then.
In the past few months though, day after day, I noticed the story being checked and people started commenting and contacting me asking where they could buy it or why they could not find this fine product.
This past Monday, I decided to give Reynolds or rather Alcoa the company that produces it a call and find out whatever happened not to Benny Santini but to the now famous EZ Slide...
After jumping through a few hoops, I finally got the company's answer from the friendly Pat in PR:
"Reynolds® Plastic Wrap with EZ Slide™ Cutter has transitioned to Reynolds® Seal Tight Plastic Wrap. It has a new name and a new look, but is the same great plastic wrap. Only the way the product is dispensed has changed. The carton size has been reduced to make it easer to handle and store but this new space saving package now contains 25% more wrap. The change was the result of listening to consumers who asked for a carton that is easier to handle, takes less space in their drawer and is more environmentally conscious. With its superior stretch-to-seal quality, Reynolds Seal-Tight Plastic Wrap seals tightly to keep foods fresh and to prevent messy spills."
Besides her corporate answer, she suggested this: EZ Slide Lovers who still have an old empty box of the goodie handy can transfer the new roll in the old box.
Has anyone tried?
This is Chapter 2 in the Reynolds Plastic Wrap with EZ Slide Cutter Saga.
Should I file it as a Long Tail story?