Should we call him an Agent Provocateur? Tyler Cowen surely sounded like one on the Leonard Lopate show this Tuesday.
For sure Economics can be a dry topic in most hands.
Tyler Cowen newly released book Discover your Inner Economist offers ways to pick a spouse, a restaurant, improve school attendance, give people incentives to do things hence the carrot on the cover. 
When looking at a visit to a museum, he pointed to the fact that there is too much to explore to start with. Choice can be overwhelming to the point of paralysis. His suggestion in that case was to spend time only on art pieces that you would steal. He does not mean it literally of course.
If you want to challenge your thinking a bit more, check Marginal Revolution for his daily musings.
Not to be boring, he also writes Tyler Cowen's Ethnic Dining Guide.
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