As`the UK is learning to kick the habit, the ban on smoking in public places took effect on July 1st, cigarette boxes get a new lease of life as book covers.
Idea generator and design mavericks Tank Books adopted the cigarette pack format as the package to reissue literary classics such as Joseph Conrad "Heart of Darkness", Ernest Hemingway “The Snows of Kilimanjaro”, Franz Kafka “The Metamorphosis”, Rudyard Kipling “The Man who would be King”, Robert Louis Stevenson "Dr. Jekyll and Mr. Hyde" and Leo Tolstoy “The Death of Ivan Ilych”.
Besides the subversive aspect of using the sinful packaging to offer these solid writers, I have to recognize that it its format is practical for Summer travel.
A dangerous side effect though, you might go blind reading the small print, less damaging than cancer but nevertheless a serious drawback.
Reminds me of Booking Bands at Coudal.
For full disclosure, I am a long time reformed smoker (over 25 years).
Got hooked on Springwise
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