It is true that 'users don't really care about the technology' as Eric Danas, a usability expert now working for Microsoft states in Technology's Untanglers (Fresh Starts column by Barbara Whitaker, New York Times, July 8).
I do my occasional rant when a company offers a less than satisfying online experience.
I had a chance to confirm my impressions yesterday while researching and writing an article for another site.
Few companies have embraced their community of users. To my surprise some of them even have websites that are stuck in the past.
It is not about offering a lot of bells and whistles. It should be all about helping customers find the information they need using clear language and uncluttered pages and easy navigation.
You can read plenty on the topic on adeptly named Putting People First.
Have we forgotten that machines, websites and the like are only tools that people use?
I guess we have, which makes the field of usability experts a thriving one.
One of these situations where you can put your frustration to work for you it seems.
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