I have had numerous experiences of products, stores and services that failed to meet my needs.
In most instances it is because people who designed or set up these where in love with their solution and forgot to check with consumers to see if it met their needs.
Sometimes a simple test is all you need.
Have a conversation. Don't just tell your life story and how great you are and how your idea is gonna change the world.
Check people's reactions and you will get it right.
Reading What is the Problem you Solve by Natalie Ferguson who lives and works a world away from me in New Zealand prompted these few thoughts. Thank you Natalie!
On Service that needs Improvement: Could Bank of America be Earth and Customer Friendly?