'Budweiser' Countercultural Ads, Beastie Boys, plus plus...Sonar, Barcelona (June 14-16)

Barcelona is a pulsating city. From June 14 to June 16, it will be entertained, challenged and stimulated by the SONAR festival.

The event offers big music acts such as the Beastie Boys, Devo, European acts of course, and Cornelius amongst the Japanese contingent. It also features multimedia projects including a screening of the documentary Zidane a 21st Century portrait with soundtrack by Scottish band Mogwai.

Besides challenging the eyes and the ears, the Sonar Homepage challenges conventional advertising (at least by US standards) with its Counter Cultural Ads for this Icon of nonconformists, Budweiser. See for yourself!
Does it qualify as Punk Marketing?

If you happen to be there, let me know if the event lived up to its buzz.

Other 'Barcelona' stories: 'Camper' branches out with boutique hotel and health bar