You just bought a premium wine that does not live up to your expectations. Could it be a fake?
A top Tuscan producer, Ciacci Piccolomini d' Aragona, considers that their Brunello di Montalcino (label shown here) is one of the most counterfeited wines has come up with a solution. 
Called CertiLogo (or Digital DNA as they call the service) it allows wine stores and customers to verify the code displayed on each bottle by sending a text message using their mobile phone.
Besides the reassurance, through the service customers can also gather more information on this beautiful wine and the producer gets an opportunity to know more about his clients.
And I believed that fakes were only the province of Art, expensive bags and fragrances.
I first read about CertiLogo in a piece on mobile internet surfing by Ian Limbach in today's Financial Times.
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