Anything to do with Real Estate is usually a chore. Three smart ladies, Linda, Mindy and Jane who happen to be realtors in my hometown of Montclair, New Jersey, want to change that experience and I guess by changing it, gain new clients and some buzz.
Their Hip House Hunt site breaks the experience of house buying in small pieces. It also covers things to do around town all year round and places where things are happening. In a nutshell they look at houses as places to live not purely an investment, a refreshing perspective.
A blog with regular updates and timely tips would be a nice addition.